Web-based Interior Design – Is it Right For You?

You want a new look for your home. You’re pressed for time, and the idea of scheduling meetings with an interior designer feels like more than you want to take on right now. You’ve visited the stores, looked at hundreds of sofas. You have dozens of paint chips taped to your wall. You’ve moved your furniture around in every possible configuration, and something still is not right about the layout. You’ve talked with the design staff at the local furniture store, but don’t want to be obligated to buy something in that store, just to get their design advice. You love to shop online, you network online, why not get your interior design help online?

Many homeowners are turning to the internet to engage interior design services. Instead of amassing files of clipped photos and magazine pages to share with your interior designer when you meet again in a week or two, internet links and photos can be shared instantly online. Now the design process is truly collaborative! Interior designers are finding that more and more of their client interactions have moved to emailing, and sourcing products online, so the move into virtual interior design services is a natural one for many design professionals.

Which services are right for web-based interior design?

Design concept – An web-based designer can work with you to develop an overall concept for your rooms. Working from your preferences, photographs, and the exchange of ideas, a virtual design board can be customized for you. A detailed shopping list is the companion to the design board so that you can shop at your own convenience, armed with information.

Furniture layout – An experienced designer can present you with a detailed layout for each room. The layout should include measurements for all furniture already in place, furniture you’ll need to purchase, and source links for items needed.. The layout should be easy to understand, and address the functions of the room.

Color schemes – While it would seem difficult to provide color assistance via the internet, without your designer seeing the colors in your space, wonderful color schemes can be easily created for your by your virtual designer. The most successful color consultations take the homeowner’s own preferences into account when selecting a final palette. A virtual design can provide you with a basic palette, with one or two alternatives, so that you can choose one that works best in your space, and feel confident that the scheme is just right.

Accessorizing – A web-based interior designer has access to thousands of items to accessorize your home. As interior designers, we view hundreds of decor options weekly, so that you don’t have to. Virtual designers can provide you with photos and purchase information for the perfect accessories to tie your interior design together.

Real Estate staging – A web-based interior designer can work from your photos to create a game plan to get your house sale-ready. Because 80% of homebuyers first find their home online, the concept of working from photos on the internet makes perfect sense.

Web-based interior design is perfect for anyone ready to make a change in their home. Busy people appreciate the convenience of working with a designer without having to work around a typical office schedule, and tech types love the way they can collaborate online. If you’re ready to try a new approach to a beautiful home, then web-based interior design is right for you.

Marketing Tips For Interior Designers

The other day, I was chatting with my friend, who happens to be an interior designer, and I remarked that it must be pretty easy to get work doing what he does. He stared at me and then started laughing. After he had quit cackling, he explained to me that interior design work wasn’t as glamorous as the TV shows made it sound. There’s a lot of real work involved, and even when you are excellent at what you do, you won’t always have people banging down your door to get you to design their houses and workspaces. By taking a quick look at some of the marketing tips for interior designers that my friend passed on to me, and taking a look at what I’ve figured out my own, you’ll soon see that there are some things that are essential.

First, you will need a professionally designed web page. Because people are going to be looking at you to design their living spaces and their work spaces, you’ll find that you need to grab them with your design aesthetic the moment they get to your page. Of course, a well-designed web space has nothing to do with how good you are at your job, but it’s all about presentation and awareness. If you have a web page that’s dark, cramped, poorly designed and ugly, you’ll find that no matter what your portfolio looks like that people will assume that’s how your design works. If you are not a professional at web design, it’s worth the money that you spend to hire someone who is.

Many good marketing tips for interior designers will be associated with how you can make people remember you. Whenever you finish a job, offer your client a way to get in touch with you. Whether you decide that you want to do this in the form of a magnet or some sort of client gift like a pen or an umbrella or gift basket, you’ll find that by leaving something of yourself in their home, you’ll make yourself accessible to anyone who comes in, whether they are guests or family. My friend suggests something like a magnet or a calender, because it is useful and people will always keep it handy.

Finally, remember to keep records of all of your work. You should always be able to give samples of what you can do and how you got there. The more progression shots that you can show online, the more you’ll be able to tell prospective customers how you are going to work some magic on their spaces. While of course you should have these pictures up on your website, you’ll find that having a hard copy that you keep to show clients in your office is another thing you can do.

My friend had a lot to say about marketing tips for interior designers but most of it could be summed up by saying “don’t let them forget you.” Remember that networking is a big deal, and that you have do a fair amount of it to get to where you want to be!

7 Marketing Strategies – Interior Designers, Consider These Areas

Interior Designers need to understand their whole marketing strategy and how each of its 7 constituent tactics work together to grow the business.

This article is a checklist. Go through each of the points I’ve listed and apply it to your sales and marketing in your business. My opinion on what are particularly important marketing communications for interior designers are highlighted in bold and might differ if you target business rather than the public. Let me know your thoughts:

1. Search Marketing – Get your prospect at the time of their decision-making.

* Search engine optimisation (Higher rankings)

* Paid Search / Pay-per-click (Google AdWords)

* Paid for inclusion / feeds

2. Online PR – Create Awareness of your brand by getting it mentioned.

* Industry Portal Representation (eg Thehousedirectory.com)

* Social Media (blogs, feeds, communities)

* Media Alerting Services

* Brand Protection

3. Online Partnerships – Link your brand WITH OTHERS IN YOUR INDUSTRY

* Affiliate Marketing

* Sponsorship

* Co-branding

* Link building

* Widget marketing

4. Offline Communications – You should know these.

* Advertising

* Personal selling [out]

* Sales promotion

* PR

* Sponsorship

* Direct Mail

* Exhibitions

* Merchandising

* Packaging

* Word-of-mouth (your old clients are your best and cheapest salespeople)

5. Interactive Ads

* Site-specific Media Buys (only if you target businesses)

* Ad networks

* Sponsorship

* Behavioural targeting

6. Opt-in Email

* House list emails (your clients and prospects)

* Cold (rented lists)

* Co-branded (share the marketing load wisely and boost your brand image)

* Ads in 3rd party newsletters

7. Viral Marketing – Electronic variants of traditional ‘word of mouth’

* Pass along emails

* Word-of-mouth (eg using the share & enjoy functionality below)

* Buzz marketing [out]

* Generating media mentions

What do you think?

And as a PS I will follow this up with 2 more articles; one about different ways of engaging (financially) with clients; and a second about using Facebook for an interior design business. The first comment, below, reflects a theme running through many questions posed to me: website designers (techies) and ad agencies (space sellers) are trying to get you to part with your hard earned design fees; I would read a book on digital marketing that comes more from the marketing end rather than the technology end eg. “Mastering Web 2.0 bu Susan Rice Lincoln”, that’s a good way to start. DON’T SPEND £10k/$15k on a new web site think about your customers and how they behave, your marketing communications need to latch into their behaviors.

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